How Blaney Group built a sales infrastructure from zero inside Exact Medicare Group — and why it worked.
Exact Medicare Group needed a full sales division — recruiting, training, lead distribution, and management — built from scratch. No existing infrastructure. No internal recruiting team. No training program. Just a mandate to grow fast and a willingness to invest in doing it right.
The traditional approach — hiring a VP of Sales, waiting 6 months for them to build a team, hoping the hires work out — would have taken 12-18 months and burned through significant capital with no guarantee of results.
Blaney Group deployed all four systems simultaneously — not sequentially. Recruiting, leads, sales management, and training launched as an integrated stack from day one.
Multi-channel agent acquisition targeting three persona segments. Ad-driven top of funnel, automated qualification, human follow-up for high-intent candidates.
Centralized lead management with performance-based allocation. Top producers get more leads. New agents get training leads. Consistent quality control.
Daily operational cadence: morning huddles, pipeline reviews, activity tracking, performance coaching. Data-driven management, not gut feel.
Structured onboarding from zero to producing agent. Product knowledge, compliance, sales technique, and field mentorship — all documented and repeatable.
"They didn't just fill seats. They built an operating system for our sales division that runs itself."
Systems architecture, recruiting funnel build-out, initial training content, management cadence design. First 20 agents recruited and onboarded.
Recruiting engine at full capacity. 50+ agents per month through the pipeline. Training program refined based on first cohort performance data. Lead distribution system optimized.
300+ agents active. Management layer built — team leads, regional managers, all running on Blaney Group's operational playbook. System is self-sustaining with BG oversight.
600+ agents. $1B+ lifetime policy value generated. The system runs with ~60 BG team members managing the full operation. Continuous optimization, not rebuilding.
Everything we learned building Exact Medicare is now being coded into Launchpad Careers — a modern recruiting platform with AI and automation built in from day one. Same system, same people, better tools.
Launchpad targets the same three persona segments (Fresh Start, Comeback Agent, Frustrated Producer) with purpose-built funnels, AI-driven qualification, and the operational playbook that's been proven over 600+ hires.